Most AI advisory starts with the technology. We start with trust. Not because it's principled — because it's the only approach that actually works at scale.
Organizations deploy AI with confidence, then discover their real risks weren't the obvious ones. The data breaches and compliance failures, the bears, they prepare for. It's the quiet ones that get them: shadow AI, hallucinated decisions, agents making calls nobody approved.
The organizations that build trust into their AI from the inside out will outcompete the ones that don't. Full stop.
How we work together
Strategy Retainer
A standing seat at your table. Monthly working sessions on AI strategy and priorities, with direct access between sessions when a decision can't wait. Every retainer opens with a 30-day Trusted AI Assessment, so we both know exactly where you stand before either of us commits.
For → Executive teams that want a standing strategy partner
Executive Advisory
Ongoing counsel on AI strategy, governance, and trusted AI. You don't get a framework binder. You get someone who has made these calls at the 100,000-employee scale, thinking through yours with you.
For → CEOs and CxOs carrying the AI decision
Board Service
Director-level oversight of AI strategy, governance, and trusted AI — as an independent board member, board advisor, or standing resource to your governance committee. Includes board education, because every director should understand what they're being asked to approve.
For → Boards of directors and governance committees
Retainer and board seats are deliberately few. This is one senior advisor, not a bench. The first conversation costs nothing.
The Readiness Assessment →
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Our point of view →
Why this is different
This isn't theory. It's built on doing the work at enterprise scale, where the stakes are real and the failures are expensive.
a global enterprise — Designed and ran enterprise AI operating models for an organization of 100,000+ employees. Real scale. Real stakes.
Author & Speaker — Wrote the book on trusted AI. Bears & Mosquitoes is a practical field guide for business leaders, not engineers. It's available now on Kindle.
Bears & Mosquitoes
Building Trusted AI from the Inside Out
The field guide behind this practice. Every engagement runs on the same framework the book teaches.
bearsandmosquitoes.ai →
Through MortarCloud, Dale Martin helps leaders, entrepreneurs, and practitioners make their organizations ready to trust the AI they build. The practice is grounded in the Trusted Living Agent Framework™ from his book, Bears & Mosquitoes: the governance and alignment layer most AI initiatives skip. He's a systems thinker who believes AI doesn't replace wisdom, it unleashes it.